Make listing less work.
Reduce the effort of showing a piece properly, so moving deadlines don’t make disposal feel like the only option.
Circular by intention
Keep the furniture.
Change the home.
Our ambition is to make reuse an easier choice. That starts with the everyday experience of selling and buying, not an abstract promise about impact.
Give buyers more context.
Help people consider the size, shape, and place of a piece before making a purchase or travelling to collect it.
Start close to home.
Begin with communities whose move-out dates and furnishing needs overlap. Learn locally before expanding.
A model in development
Designed around a better exchange.
The working proposal is free listing for sellers, with a buyer-side fee to support the marketplace. Pricing, payment handling, and protection terms are still being developed and will be published before transactions go live.
Evidence before big claims
Measure what actually happens.
As community testing begins, we want to understand how many pieces find another home and where the experience falls short. We’re not presenting future targets as achieved impact or claiming measured carbon savings today.